Daffy's truck is on its way.

I don't know how long this has been going on, but it's new to me. Daffy's, the discount fashion retailer in New York, is using Twitter so customers can be notified when a truck full of new designer stuff is on its way to their stores via the Daffy's Truck Tracker. Everyone knows the best time to get to Daffy's, Century 21 or the Barney's Warehouse sale is before all the good stuff has been picked over. This is one of the best uses of Twitter for a brand/retailer that I've seen. At least for today. Kudos to the guys at Johannes Leonardo, Daffy's agency. I am assuming they are behind it because they are smart guys and I believe ad people have the bandwidth to suggest something like this. It is likely that this effort (minus the live tracking map) cost less than a Daffy's clothes hanger to get started.