I didn't really get what Twelpforce was from the TV ads for Best Buy. I got that they had lots of knowledgeable employees. But then I read about it in the New York Times and I find it an most cool and functional use of Twitter for a retailer. Basically, Best Buy is paying their knowledgeable employees to share their knowledge not only on the sales floor of the big box electronics chain, but via Twitter, too. I have already asked a few gadgety questions of them and got several fast replies. There is no Best Buy in The Netherlands. But thanks to this, I can get answers in English and will return the favor next time I am stateside by buying a memory stick or something from them. Nice one, Best Buy and Crispin Porter+Bogusky.
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What's BestBuy? It is like HEMA? ;-)
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